Opening Remarks In today’s rapidly changing business world, maintaining an edge of the rivals is crucial. Competitive analysis has always been a key strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are transforming how companies collect, analyze, and

Introduction Social media marketing is evolving significantly in the last few years, driven by changes in innovation, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus